Lana knows the value of a dollar.

I'd like the world to buy me a Coke.

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Why do I associate Lana Del Rey with old Coca Cola ads? It might just be the song “Cola” (mom don’t click on that), which is somewhere in my top five Lana songs. In her never-released diss track about Lady Gaga she’s mad that Gaga’s… in a Coke commercial (“How the fuck is your song in a Coke commercial? Crazy”) but it’s honestly sort of ambiguous to me whether this is a selling-out dig (most of the song) or some kind of brand envy (why doesn’t Coke want my song?).

But it’s also something about that aesthetic, right? Summer fun, a certain kind of sex appeal that’s also wrapped up in childishness, a certain kind of fakeness (not lemonade, not water, but the chemical syrup of Coca Cola), the elegance of a glass bottle, the brandedness of it all. Anyway, I’m not the only one, look: